Streema: A Start-up Becomes Customer-Centric

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Streema, a startup offering live radio content online, has been working with Strategyn to tackle the common challenges of growing a young company while developing its core product. We asked co-founder Martin Siniawski to reflect on his journey and to share his thoughts on how Outcome-Driven Innovation® (ODI) was used as a customer-centric framework for their product development and market research efforts.