Innovation at Line 6: The BackTrack Digital Recorder

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Having already made a name for itself in the guitar business, Line 6 realized that it needed a detailed understanding of its customers’ needs if it wanted to continue to meet its aggressive growth goals. Using Strategyn’s Outcome-Driven Innovation (ODI) methodology, the company was able to:

  • Discover opportunities for new market creation related to the jobs guitarists are trying to get done
  • Develop a revolutionary digital recording device called BackTrack, which focused squarely on the unmet needs of guitarists
  • Introduce a product to the market that is capturing significant market share and receiving glowing accolades from customers and professional reviewers