Growing Microsoft’s Software Assurance Business

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Microsoft’s Software Assurance was a business under pressure, facing declining renewals that put substantial revenue at risk. Using Strategyn’s Outcome-Driven Innovation (ODI) methodology, the company was able to:

  • Discover hidden opportunities for value creation over the lifecycle of PC software
  • Repackage and reposition the Software Assurance offering to meet customer needs without developing new products
  • Turn Software Assurance into a growth business and dramatically increase annual renewal rates