Creating the Hussmann EcoShine LED Lighting Solution

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Despite the promise of reduced operating costs, Hussmann couldn’t get sales traction in the North American market for its LED lighting products for perishable food refrigeration cases. Using Strategyn’s outcome-driven innovation (ODI) methodology, the division of Ingersoll Rand was able to:

  • Discover innovation opportunities competitors had overlooked
  • Focus its idea generation on features to satisfy eight underserved outcomes
  • Introduce a redesigned product line, the EcoShine LED Lighting System, that dramatically improved sales and took significant market share from competitors