Creating the Bosch CS20 Circular Saw

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Bosch faced many challenges when it decided to enter the North American professional circular saw market. Using Strategyn’s Outcome-Driven Innovation (ODI) methodology, the company was able to:

  • Discover hidden opportunities in a mature market among a segment of circular saw users
  • Focus its idea generation on features to satisfy each of 14 underserved outcomes
  • Introduce a new product — the CS20 circular saw — that dramatically improved customer satisfaction and enabled Bosch to gain the distribution support of Lowe’s and Home Depot.