Workshop "Customer-centric Innovation"

Wednesday, May 31, 2017, München

Join the half-day workshop "Customer-centric Innovation" by Martin Pattera to translate the Jobs-to-be-done philosophy into practice. Get a hands-on navigation instrument for your customer-centric innovation.

What you will learn

  • Get to know a navigation instrument that shows you untapped revenue potential
  • Use the workshop to develop concrete ideas for your company's services
  • Create new (digital and non-digital) offerings that will succeed in the market
  • Experience Jobs-to-be-done in practice with the Outcome-Driven Innovation®  methodology

Why you should attend

  • Learn from best practices and success stories of top innovators
  • Get introduced to Outcome-Driven Innovation® (ODI) framework and its latest developments
  • Apply learnings on real innovation tasks of your business within the workshop

Attendees will be decission makers responsible for:

  • Product-, Technology-, Service-Management
  • New Business Development
  • Innovation Management
  • Digitale Transformation

Dates & Locations

  • May 31th, 2017: Munich, tba
  • October 19th, 2017: Zürich, tba

Time: 1-5 pm

Language: English or German (depending on attendees)

Price: 390€

Seats are limited. First come, first serve.

Register for workshop