Workshop "Customer-centric Innovation"

Thursday, October 19, 2017, Zurich

Join the half-day workshop "Customer-centric Innovation" by Martin Pattera to translate the Jobs-to-be-Done philosophy into practice. Get a hands-on navigation instrument for your customer-centric innovation.

What you will learn

  • Get to know a navigation instrument that shows you untapped revenue potential
  • Use the workshop to develop concrete ideas for your company's services
  • Create new (digital and non-digital) offerings that will succeed in the market
  • Experience Jobs-to-be-Done in practice with the Outcome-Driven Innovation®  methodology

Why you should attend

  • Learn from best practices and success stories of top innovators
  • Get introduced to Outcome-Driven Innovation® (ODI) framework and its latest developments
  • Apply learnings on real innovation tasks of your business within the workshop
  • Experience an impulse presentation of thoughtleader Tony Ulwick (Munich only)

Attendees will be decision makers responsible for:

  • Product-, Technology-, Service-Management
  • New Business Development
  • Innovation Management
  • Digital Transformation

Dates & Locations

  • May 31st, 2017: Munich, Hotel Angelo by Vienna House Munich Westpark
    Special Guest: Tony Ulwick
  • June 22nd, 2017: Vienna, Schwindgasse 14
  • October 19th, 2017: Zürich, Technopark Zürich - Technoparkstr. 1

Time: 1-5 pm

Language: English or German (depending on attendees)

Price: 390€

Seats are limited. First come, first serve.

Register for workshop