Workshop "Customer-centric Innovation"

Wednesday, January 24, 2018, Frankfurt

Join the half-day workshop "Customer-centric Innovation" by Martin Pattera to translate the Jobs-to-be-Done philosophy into practice. Get a hands-on navigation instrument for your customer-centric innovation.

What you will learn

  • Get to know a navigation instrument that shows you untapped revenue potential
  • Use the workshop to develop concrete ideas for your company's services
  • Create new (digital and non-digital) offerings that will succeed in the market
  • Experience Jobs-to-be-Done in practice with the Outcome-Driven Innovation®  methodology

Why you should attend

  • Learn from best practices and success stories of top innovators
  • Get introduced to Outcome-Driven Innovation® (ODI) framework and its latest developments
  • Apply learnings on real innovation tasks of your business within the workshop
  • Experience an impulse presentation of thoughtleader Tony Ulwick (Munich only)

Attendees will be decision makers responsible for:

  • Product-, Technology-, Service-Management
  • New Business Development
  • Innovation Management
  • Digital Transformation

Dates & Locations

  • January 24th, 2018: Frankfurt, Gateway Gardens am Flughafen
  • May 23rd, 2018: Vienna, Überall Scene Development (Schwindgasse 14/7, 1040 Wien)
  • October 18th, 2018: Zürich, tba

Time: 1-5 pm

Language: English or German (depending on attendees)

Price: 390€

Seats are limited. First come, first serve.

Register for workshop