Public Classes
Register for the five-day Foundations course or a two-day management course to learn more about our unique thinking on innovation management. Offered at convenient locations throughout the country.
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Foundations Course: Washington, DC
Foundations is an intense, four-day program that provides a detailed look at the principles and practices of ODI, starting with selecting a market and taking participants through market strategy formulation. Participants learn our theory and apply it, developing a roadmap for a specific innovation initiative – all under the guidance of an experienced Strategyn consultant. Learning is enhanced through a combination of lectures, interactive discussions, simulations and company application.
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Foundations Course: New York, NY
Foundations is an intense, four-day program that provides a detailed look at the principles and practices of ODI, starting with selecting a market and taking participants through market strategy formulation. Participants learn our theory and apply it, developing a roadmap for a specific innovation initiative – all under the guidance of an experienced Strategyn consultant. Learning is enhanced through a combination of lectures, interactive discussions, simulations and company application.
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Service Innovation: How to Go From Customer Needs to Breakthrough Services
Using the industry-tested Outcome-Driven Innovation theory, this two-day program transforms ODI theory into practice for service innovation. The first day lays the foundation for uncovering opportunities based on how customers judge value, with a particular emphasis on new service innovation. The second day provides insight into how customer needs can be uncovered to innovate current services and how customer needs can shape a winning service strategy. Throughout the course, participants’ knowledge is reinforced through practical tools and application to their businesses. Learning is enhanced through lectures, interactive discussions, simulations, and company applications.
