Nicki Sutton
Principal ODI Consultant, Strategyn UK
Locale: Cambridge, England
Biography: Nicki Sutton joined Strategyn UK in January 2008 following a career in product and technology development with a leading Cambridge consultancy. She worked closely with global blue-chip companies, helping them to generate business and market growth through exploitation of technology-based intellectual property.
Nicki has expertise in innovation and early-stage product development within the medical devices and consumer goods fields and can count Coloplast, Roche Diagnostics, Terumo, Reebok, and Procter & Gamble amongst those on her client list.
Nicki holds a master’s degree in strategic marketing from Cranfield University School of Management. During her studies, she undertook research into the relationship between innovation, customers and value creation, culminating in a thesis containing an independent critique of Outcome Driven Innovation®. She also has a master’s degree in biomedical engineering gained at the University of Surrey, a bachelor’s degree in physics from the University of Manchester, and further professional qualifications in market and social research.
During her early career, Nicki undertook published academic research work at Imperial College School of Medicine in London and worked as a research and development scientist specialising in bioscience instrument development for Whatman.
Personal: I live with my boyfriend, Tez, and an eight-month-old Blackberry. It’s taken a while but we’ve now adapted to the sleepless nights and the constant attention it demands.
Hobbies: Netting outcomes, cycling through the mountains of Cambridgeshire, watching my local football team (they typically lose, but it’s character building), doing tai chi, traveling to far-off and some not-so-far-off places, and anything else that involves live sports and an outdoor life.
One Thing People Don’t Know About Me: I can do the Rubik’s Cube in 40 seconds.
Looking Back: I spent over £12500 attending a strategic marketing course, learning how to uncover and satisfy unmet needs and how to communicate solutions. I really wish I’d found Tony’s book, What Customers Want, before signing up for it. I’d now be £12485.01 richer!
Quote: Son, if you really want something in this life, you have to work for it. Now quiet! They're about to announce the lottery numbers. – Homer Simpson