Andy Wilkins
Principal ODI Consultant, Strategyn UK
Locale: London, England
Biography: Andy has more than 15 years experience in operational and consulting roles, specialising in product and customer experience innovation. His experience includes telecoms, media, travel and financial services. He has delivered innovation and customer experience programs in the UK and Europe for companies such as BT, Allianz, Virgin Atlantic, Orange, Trader Media Group and Pipex.
A graduate of Kings College London, Andy began his career as an aspiring rock star before moving into the world of communications, using his creativity and insights to develop a highly successful career in BT’s value added services division. He eventually served as General Manager of the firm’s Enhanced Application Services Division.
Andy left BT to join the strategy consultancy Arthur D Little (ADL) as a senior adviser, then serving for three years as CEO of Syntonica, an ADL-backed Telco venture. He left that position to join FREEDOM4, a Mobile Broadband WiMAX start up, where he served as director of products.
Andy is in high demand as a consultant in product strategy and innovation across a wide spectrum of industry sectors. He is a regular speaker on the international conference circuit.
Spare Time: I love playing piano, guitar, learning languages, traveling to far flung places, meeting new people and forever learning new stuff.
One Thing People Don’t Know About Me: I used to be the lead guitarist in a band called "Love Muscle."
Last Great Book: FREE by Chris Anderson.
Quote: The real voyage of discovery consists not in seeking new landscapes, but in having new eyes. – Marcel Proust
Industry Frustration: Innovation has become too loose a term. Anything and everything is often put under the banner of “innovation,” adding to the overall confusion for clients.