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It’s one thing to read about Strategyn’s Outcome-Driven Innovation® (ODI) methodology. It’s another to experience it. You may find our video center helpful since it brings our patented process to life. Be sure to begin with the video in the "Featured" section.

Tony Ulwick, Strategyn founder and CEO, provides his unique perspective of ODI in the "Fundamentals" section. In the "Strategic Growth" section, he provides an in-depth look at the ODI theory and shows you how to apply it. In the “Addressing Issues” section, you’ll learn about the pros, cons and myths surrounding many of today’s popular innovation practices.

You may also hear testimonials from successful innovation practitioners listed in the “Extras” section.

Featured
- Learn what it means to become an Outcome-Driven organization
  
  (Runtime: 3:28)
Fundamentals
- 01. Introduction to Fundamentals of Outcome-Driven Innovation
  
  (Runtime: 05:11)
- 02. What is Innovation?
  
  (Runtime: 05:52)
- 03. Understanding the Customer Need
  
  (Runtime: 21:47)
- 04. Which Customer Needs Are Unmet?
  
  (Runtime: 9:41)
- 05. Devising Breakthrough Concepts
  
  (Runtime: 7:36)
- 06. Why Adopt an Outcome-Driven Innovation Program
  
  (Runtime: 7:36)
Strategic Growth
- 01. Strategic Growth Introduction
  
  (Runtime: 00:49)
- 02. Using Outcome-Driven Innovation?
  
  (Runtime: 03:41)
- 03. What is Innovation?
  
  (Runtime: 5:20)
- 04. Innovation Process and Practices
  
  (Runtime: 11:32)
- 05. Understanding the Inputs
  
  (Runtime: 6:25)
- 06. Formulating a Market Growth Strategy
  
  (Runtime: 17:15)
- 07. Understanding Idea Generation
  
  (Runtime: 7:40)
- 08. Initiating a Program for Innovation (and credits)
  
  (Runtime: 7:45)
Addressing Issues
- 01. What is Innovation?
  
  (Runtime: 02:11)
- 02. Why is Innovation a Struggle?
  
  (Runtime: 02:10)
- 03. What is Outcome-Driven Innovation?
  
  (Runtime: 3:44)
- 04. Does it enhance the Stage-Gate process?
  
  (Runtime: 2:00)
- 05. How can it be used?
  
  (Runtime: 1:40)
- 06. What is disruptive innovation?
  
  (Runtime: 3:23)
- 07. What VOC myths have been shattered?
  
  (Runtime: 2:41)
- 08. What is the role of lead users?
  
  (Runtime: 1:40)
- 09. What is the role of TRIZ?
  
  (Runtime: 1:17)
- 10. QFD does not work? Why?
  
  (Runtime: 1:17)
- 11. What interests VOC practitioners?
  
  (Runtime: 1:17)
- 12. What is wrong with traditional research?
  
  (Runtime: 1:17)
- 13. What is the best segmentation method?
  
  (Runtime: 1:17)
- 14. How are research departments transformed?
  
  (Runtime: 1:17)
- 15. How is idea generation impacted?
  
  (Runtime: 1:17)
- 16. How do you create a culture of innovation?
  
  (Runtime: 2:11)
- 17. What is the key to success?
  
  (Runtime 1:17)
Extras
- 01. Testimonials from the Fall 2008 Rocky Mountain PDMA Meeting
  
  (Runtime: 02:06)

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