A Prescription for Health Care Reform
Tony Ulwick
Mar 1, 2003
March 2003, Harvard Business Review
Years before President Obama made health care reform a top priority, consumers were clamoring for better health care options.
This article was co-authored by Tony Ulwick, Clayton Christensen and the late Jerome Grossman at a time when many companies were asking their employees to take on more responsibility for their health care insurance costs. With growing out-of-pocket expenses, consumers were calling for health care reform from many sides.
The article notes that consumers want inexpensive products to use to achieve better health - without having to repeatedly visit their doctor. This finding signals that the health care market is ripe for disruption, as consumers want products that do not currently exist.
Offered by Harvard Business Review, this article represents some of the original thinking on the jobs-to-be-done theory - a focus on what consumers need in the health care market.
