What Customers Really Want from New Products
Jan 1, 2008
John Caddell, founder and principal of Caddell Insight Group, a consulting firm focused on launching new products and businesses and negotiating alliances, is a recognized expert in telecommunications, outsourcing and enterprise software.
He is a marketing and innovation blogger, who posted this insightful podcast interview with Strategyn CEO Tony Ulwick on his blog, Shop Talk.
