Interviews
Strategyn CEO and innovation thought leader Tony Ulwick invented the Outcome-Driven Innovation process. Through these interviews, you will learn more about how he thinks about innovation and his perspective on transforming innovation from an art to a predictable, scientific process.
The interviews are conducted by Business Week, bloggers, and others. Get a unique insight into innovation from one of the world's top innovation thought leaders.
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Business Week Podcast
In this Business Week podcast, Strategyn CEO Tony Ulwick discusses how Microsoft used Outcome-Driven Innovation to develop a new market strategy for its Software Assurance business.
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10 Questions on Outcome Driven Innovation
Roger Dennis is a New Zealand-based innovation consultant and blogger. Over a four-week period, he posted an email interview with Strategyn CEO Tony Ulwick.
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What Customers Really Want from New Products
John Caddell, founder and principal of Caddell Insight Group, is a marketing and innovation blogger who posted an insightful podcast interview with Strategyn CEO Tony Ulwick on his blog, Shop Talk.
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Addressing the Issues of Innovation - Video Transcript
Lisa Jey Davis, a public relations consultant, conducted a one-hour interview with Strategyn, CEO Tony Ulwick where he offers unique insight into many aspects of innovation.
