Fundamentals of Outcome-driven Innovation
Tony Ulwick
Apr 1, 2008
Defining a customer need is a cornerstone of successful innovation. Organizations have problems doing that, though, and that difficulty stifles innovation and core market growth. In this video presentation, taken from the Innotech conference in spring 2008, Tony Ulwick addresses this very concern. He also shows how to define customer needs -- and how to translate that definition into an innovation process that improves organizational performance.
