Approach
Most companies think that the innovation process starts with an idea. This concept has been the driving force behind innovation management for decades. But this approach has a dismal 70 to 90 percent failure rate, costing companies billions of dollars each year.
Strategyn changed all that with the creation of Outcome-Driven Innovation® (ODI) – an award-winning innovation process that has an 80 percent success rate. Some people in our industry find this hard to believe. They say it can’t be done. But a recent study verifies that 80 percent of the products and services launched by our clients using our innovation methodology over the past 10 years were a success in the marketplace, a complete turnaround in the innovation space.
Our innovation methodology is unique. It does not begin with an idea. Rather, it begins with identifying all the customers’ needs in an attractive market and determining which needs are unmet. Only Strategyn’s discoveries and proven methods make this possible. Knowing all the needs in advance of idea generation, companies can eliminate hundreds of product iterations and transform 80 percent failure rates to 80 percent success rates.
Strategyn's innovation process consists of five central activities. Interact with the graphic below to learn how Strategyn has transformed the jobs-to-be-done innovation theory into an effective innovation process.
