Institutionalize the Process
Institutionalization comes about when ODI processes and practices become an accepted part of your company’s structure and are executed effectively despite employee turnover and changes in company management. In other words, when it becomes part of your company’s operating DNA.
To institutionalize the ODI process, your company will have to take the following actions:
- Ensure all systems related to innovation management use the same customer data.
- Ensure systems are able to capture the company’s collective wisdom regarding innovation.
- Create a team that is dedicated to innovation full-time.
- Commit to employee education and skill building.
- Use metrics that predict success in innovation.
- Realign incentives to encourage participation in the innovation program.
To help your company perform these and other tasks necessary for process institutionalization, Strategyn Enterprise Solutions, in conjunction with Microsoft Gold Partners, has developed StrateSphere™, a comprehensive enterprise solution for strategy and innovation management. StrateSphere™ turns its users into world-class strategists by enabling them to apply ODI best practices to manage, coordinate, and successfully execute the innovation process and many related activities. It provides the infrastructure, process, and tools needed to make innovation a core competency of your firm and an integral part of its culture.
As the person responsible for creating an innovation program for your organization, you will face numerous obstacles. The five-step process we have outlined will help you overcome those obstacles. By following these steps, your company can transform innovation from a sporadic event into a continuous, proactive process. In short, it will be able to innovate with confidence – and achieve its growth objectives.
