Thought-provoking White Paper! "Ideas-first or Needs-first: What Would Edison Say?"

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#innovation: Looking forward speech of Karl F. Rose, Chief Strategist, Shell to talk about scenarios at our forum http://www.pfi.or.at    Feb 1, 2010

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Strategyn Blog

The Fast-Follower Excuse

by: Scott Burleson

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Scott Burleson Article Feature Box: The Fast-Follower Excuse

If you are like most companies, your innovation success rate is less than 20 percent. In contrast, 80 percent of the products launched using Strategyn’s innovation process succeed in the marketplace. While others think it’s impossible, we’ve made it a reality. Strategyn is a global leader in strategy and innovation management consulting with a solid 20-year history. We do not see innovation as ad hoc, but as a process that can be managed. Our powerful and patented Outcome-Driven Innovation® (ODI) process transforms the popular jobs-to-be-done innovation theory into an innovation best practice. Our results speak for themselves. We have generated billions of dollars in equity value for our clients. We can do the same for you. Let us be your partner in innovation.

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"Innovation is usually a hit or miss proposition. ODI provides focus on a target and does it with statistically valid data generated through a
defined process."

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